Overview
Patient Acquisition strategies leverage digital advertising to connect eligible patients with 340B-funded services. By using targeted campaigns on Google and Facebook, covered entities can reach underserved populations who need but may not know about available programs.
Key Benefits
What you'll achieve with this strategy
- Increases utilization of 340B-funded programs
- Reaches patients in their native languages
- Provides measurable ROI on advertising spend
- Reduces no-show rates through targeted outreach
- Expands reach to underserved communities
Implementation Steps
How to put this strategy into action
- 1Identify target patient demographics and service areas
- 2Create multilingual landing pages for key services
- 3Set up Google Ads campaigns targeting local searches
- 4Launch Facebook/Instagram ads with community-focused messaging
- 5Implement conversion tracking and analytics
- 6A/B test ad copy and landing page designs
Recommended Tools
- •Google Ads platform
- •Facebook Ads Manager
- •Landing page builder (Unbounce, Leadpages)
- •Google Analytics for conversion tracking
- •Translation services for multilingual content
Success Metrics
- •Cost per patient acquisition
- •Landing page conversion rates
- •New patient appointments booked
- •Geographic reach and demographics
- •Return on ad spend (ROAS)
Timeline
2-3 months for initial campaigns
Estimated Budget
$2,000-$10,000/month for ad spend + $3,000-$8,000 for setup
Related Topics
#PPC#Social Ads#Landing Pages